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Colornet Printing and Graphics March 21, 2017

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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Get credible, unbiased advice from the editors of Consumer Reports about products, services, finance, health, nutrition, and more.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Bob Wepasnick
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

You: the One and Only

Lists Are Here to Stay

Bigger is Better

When Less is More
A Message From Bob Wepasnick
The Way I See It

It Couldn't Be Done

Here's an oldie but a goodie written by Edgar A. Guest that I thought you would enjoy…

Somebody said that it couldn't be done,
But he with a chuckle replied
That maybe it couldn't, but he would be one
Who wouldn't say so "till he tried."
So he buckled right in with the
trace of a grin on his face.
If he worried, he hid it.
He started to sing as he tackled the thing
That couldn't be done, and he did it.

Somebody scoffed: "Oh, you'll never do that;
At least no one ever has done it."
But he took off his coat and took off his hat
And the first thing he knew he'd begun it.
With the lift of his chin and a bit of a grin,
Without any doubting or quiddit,
He started to sing as he tackled the thing
That couldn't be done, and he did it.

There are thousands to tell you it cannot be done,
There are thousands to prophesy failure;
There are thousands to point out to you, one by one,
The dangers that wait to assail you.
But just buckle right in with a bit of a grin,
Then take off your coat and go to it;
Just start in to sing as you tackle the thing
That cannot be done, and you'll do it.

Here's the way I see it: If you wake up with determination, you'll go to bed with satisfaction. We'd love to help with your next important printing project, so you have time to focus on more important things.

Bob Wepasnick
Idea of the Week
Creating a Category of One

Building the perfect brand centers on finding those precious elements that truly separate your business from the competition. You need to be able to not only communicate what it is that you do and the service or product that you provide, but why your customers should choose you over every other option available to them. The word "Only" is hugely important in the world of marketing for that very reason - it helps you accomplish both of those goals at the same time.

The Power of "Only"

Fill in the blanks in the following sentence:

"Only [your brand] delivers [relevant benefit that nobody else provides in quite the same way you do] to [your target audience]."

Once that sentence is complete, you'll notice two very important things. First, that you've arrived at the perfect framework through which to build your brand for the best results. Everything that you do in marketing should center around this one simple and focused idea, that nobody does what you do in quite the same way that you do it.

Secondly, you now have a beautifully simple way to communicate what it is that only your brand brings to the table for the customers that you're trying to reach. You've just built a brand and successfully created an important category where you stand alone from everyone else all at the same time.

The Success of "Only" and Creating a Category of One

To get an idea of this in motion, consider the example of Volvo. To fill in the previous sentence with information related to that brand, you might say that,

That simple, brand promise is one of the many reasons why Volvo is one of the most successful businesses in its industry today. Not only is it both understandable and believable, but it's also unique and does an excellent job of differentiating Volvo from the rest of the pack. It's immediately compelling in that it focuses on the natural concerns of parents, and is admirable because it's making a promise regarding the safety of children.

In one simple sentence, Volvo has told you everything you need to know about who they are, what they do, why they do it, and why you want them to be a part of your life. Now you need to do it, as well.

By creating a category of one for your business, you not only have the framework through which to craft your brand, you also have the perfect form for that message to ultimately take as it reaches the masses. Remember, you know that only your brand delivers one or more particular benefits to your target audience - it's a large part of why you got into the business in the first place. Now, it's time for your customer to know this, too. That is where the word "Only" will come in handy again and again.

See more great ideas like this!
Click here to visit the Colornet Printing and Graphics Ideas Collection.

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Marketing Tip
The Power of Lists

Historically speaking, lists have always been very popular. The Ten Commandments. The Seven Wonders of the World. Benjamin Franklin's Thirteen Virtues. The list literally goes on because they work!

Not only do lists appeal to our general tendency to categorize information, but they also offer a clear promise in a scannable, easy-to-absorb format.

Here are five reasons to use lists in your content marketing:

  1. Lists are more likely to be read because they are often short and sweet. By creating a “Top 10” list, readers also have a clue to the length of your article.

  2. Lists are memorable. By ranking things in order, your brain subconsciously helps you remember key items.

  3. Lists can spark emotions. If one of your favorite restaurants appears in a “Top 10 Restaurants of XYZ,” you are likely to feel validated.

  4. Lists reduce information overload and enable your readers to focus on each bit of information separately.

  5. Lists create curiosity. When used with an engaging topic, readers are often eager to view the next point.

If you'd like help creating engaging marketing materials that are sure to get read, our creative team would love to help. Give us a call today!

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Uncommon Product
Jumbo Custom Cards

If you're looking for a fun way to show you care in a big way and ensure your message is noticed and remembered, jumbo custom cards are a great solution. Not only are jumbo cards a unique and memorable keepsake, but they are big enough for large groups of people to sign and write custom messages.

Jumbo cards are available in a variety of shapes and sizes, and are perfect for any celebration, including corporate anniversaries, retirements, birthdays, open houses, and much more!

Jumbo cards are perfect for customizing with several memorable photos and quotes. For extra impact, consider adding a die-cut shape or cut-out window to reveal messaging inside.

If you'd like help designing the perfect fully-customized jumbo card, our creative team would love to help. Give us a call today.

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Tech Tip
Declutter with Technology

Clutter can seriously affect your productivity at work and home. Here are a few easy ways to declutter your life and work smarter with technology:

  • Use your smartphone to take pictures, organize your calendar, write notes, and much more.

  • Scan and store receipts in online apps for easy organization.

  • Consider a second or third computer screen at work. An extra monitor will not only help you organize everything you're doing, but it can help you concentrate better on your work.

  • Consider purchasing a charging station with shelves to charge all of your electronics neatly. It can also help you keep everything organized instead of leaving your electronics scattered on your desk or floor.

  • Use the "Sticky Note" app on your computer to pin reminders to your desktop screen, without having actual sticky notes all over.

  • Use CamCard to scan business cards and store contact information in the cloud, which you can access online from any device.

  • Scan cluttered paperwork or documents and save them in organized folders on your computer.

  • Recycle user's manuals and download digital versions to your computer, so they are easy to find. offers manuals on more than 7,000 products by simply searching for the product name or number online.

Consider using a digital service where you can upload photos of your children's artwork and organize them online. A few popular apps include: ArtKive,, or Keepy.


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