Colornet Printing and Graphics July 16, 2019


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Bob Wepasnick
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip





You: the One and Only


A Reason to Celebrate


Flat Is In


There’s an App for That!
A Message From Bob Wepasnick
The Way I See It

The Value of a Smile

I passed a stranger who smiled at me the other day, and it got me thinking about "The Value of a Smile," written by Frank Irving Fletcher. Whether or not you've read this before, I hope this puts a smile on your face.

"The Value of a Smile"
It costs nothing, but creates much. It enriches those who receive, without impoverishing those who give. It happens in a flash, and the memory of it sometimes lasts forever. None are so rich they can get along without it, and none so poor but are richer for its benefits. It creates happiness in the home, fosters good will in a business, and is the countersign of friends. It is rest to the weary, daylight to the discouraged, sunshine to the sad, and Nature's best antidote for trouble. Yet it cannot be bought, begged, borrowed, or stolen, for it is something that is no earthly good to anybody till it is given away. And if in the last-minute rush of the business-day, some of our colleagues should be too tired to give a smile, may we ask you to leave one of yours? For nobody needs a smile so much as those who have none left to give!

Here's the way I see it: There is always a reason to smile. You just have to find it. We promise that if you give our print shop a try, you'll leave with a smile. See you soon!



Bob Wepasnick
Idea of the Week
Creating a Category of One

Building the perfect brand centers on finding those precious elements that truly separate your business from the competition. You need to be able to not only communicate what it is that you do and the service or product that you provide, but why your customers should choose you over every other option available to them. The word "Only" is hugely important in the world of marketing for that very reason - it helps you accomplish both of those goals at the same time.

The Power of "Only"

Fill in the blanks in the following sentence:

"Only [your brand] delivers [relevant benefit that nobody else provides in quite the same way you do] to [your target audience]."

Once that sentence is complete, you'll notice two very important things. First, that you've arrived at the perfect framework through which to build your brand for the best results. Everything that you do in marketing should center around this one simple and focused idea, that nobody does what you do in quite the same way that you do it.

Secondly, you now have a beautifully simple way to communicate what it is that only your brand brings to the table for the customers that you're trying to reach. You've just built a brand and successfully created an important category where you stand alone from everyone else all at the same time.

The Success of "Only" and Creating a Category of One

To get an idea of this in motion, consider the example of Volvo. To fill in the previous sentence with information related to that brand, you might say that,

That simple, brand promise is one of the many reasons why Volvo is one of the most successful businesses in its industry today. Not only is it both understandable and believable, but it's also unique and does an excellent job of differentiating Volvo from the rest of the pack. It's immediately compelling in that it focuses on the natural concerns of parents, and is admirable because it's making a promise regarding the safety of children.

In one simple sentence, Volvo has told you everything you need to know about who they are, what they do, why they do it, and why you want them to be a part of your life. Now you need to do it, as well.

By creating a category of one for your business, you not only have the framework through which to craft your brand, you also have the perfect form for that message to ultimately take as it reaches the masses. Remember, you know that only your brand delivers one or more particular benefits to your target audience - it's a large part of why you got into the business in the first place. Now, it's time for your customer to know this, too. That is where the word "Only" will come in handy again and again.



See more great ideas like this!
Click here to visit the Colornet Printing and Graphics Ideas Collection.

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Marketing Tip
Anniversary Marketing


If your organization will be celebrating an important anniversary or milestone, here are a few creative marketing ideas to help you spread the word:

  • Send personalized thank you cards to show customers your appreciation for helping you get where you are today.

  • Apply corporate anniversary seals or stickers to everything you send out, including letterhead, envelopes, invoices, brochures, proposals, etc.

  • Pair your anniversary with an enticing promotion to make your milestone more memorable, such as “save 20% during our 20th-anniversary celebration.”

  • If you’re having an anniversary open house event, create custom invitations, flyers, or postcards to promote your event.

  • Highlight testimonials from loyal customers, which can help enhance and strengthen the brand identity that you’ve been building for years.

  • Post a “fact-a-day” or “did you know” on social media about your company a few days before your celebration.

Give us a call if you’d like additional ideas on how to promote your important events!



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Uncommon Product
Flat Notecards


If your business is looking for an affordable way to send personalized thank you notes or other brief greetings, you may want to give flat notecards a try!

A flat notecard can be creatively designed as a self-mailing postcard, which means they are cheaper to mail and don’t require an envelope. In addition, a handwritten note on the back is sure to grab attention and get read.

Flat notecards are available in a variety of sizes, ranging from small to oversized postcard size (our printing experts can help you ensure the size you prefer is USPS approved). Flat notecards can also feature many unique finishing touches, such as foil stamping, embossing, debossing, metallic ink, die-cut edges, and much more.

If you’d like help creating a flat notecard that will get noticed and remembered, give us a call today!



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Tech Tip
Great Apps for Families


There is no doubt that parenting is a tough job, but here are a few popular apps to make life easier:

  • Cozi Family Organizer a scheduling app that helps you coordinate your family across multiple devices to keep your life in sync. You can share calendars, lists, reminders, and more.

  • WebMD Baby is a trusted resource for information, and can also help parents track their baby’s development, track feedings/sleep/diapers, and much more.

  • BusyKid helps kids learn how to manage money by doing chores around the house. Parents can upload chores based on age to each kid’s profile, the kids check off the ones they’ve completed, and then they’re paid via the app.

  • Scholly offers a customized scholarship search that matches students with scholarships based on their interests and talents. It also allows you to keep track of scholarship deadlines and application statuses in one convenient location.

We’ve got lots of creative ideas to make your print marketing efforts easier! Stop by today to see some samples.



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